If you’re getting more inquiries from people outside of Michigan, maybe it’s because the You Can In Michigan campaign is working. The Michigan Economic Development Corporation says their new campaign designed to attract people to Michigan is working and capturing the attention of millions from around the country.
Quentin Messer, CEO of the MEDC, says the campaign is ambitious and it’s working.
“As a Michigander by choice, Team Michigan has a great story to tell! Yes, work remains to enhance the very special place that is Michigan and Team Michigan remains resolute in our commitment to that work. With the You Can in Michigan campaign, we are letting the nation know that the welcome mat is out and open to people who want to make a difference in a rapidly changing world.”
Launched Oct. 10, the campaign targets national audiences to grow Michigan’s population and talent pool by promoting its innovative industries, adventurous landscape and welcoming, affordable communities.
The campaign is using national ads on television, social media, print and radio to show tech talent across the country that Michigan is the perfect place for them to build their lives and careers. These advertisements are driving potential new neighbors to TheMichiganLife.org, where job seekers can explore the state, calculate their cost of living and define their career goals with the support of the Michigan Career Portal.
The MEDC points to these results after the first two weeks of the campaign:
• 66,000 visits to TheMichiganLife.org
• 634 submissions on the Michigan Career Portal
• Over 365,000 views of the You Can In Michigan national video
• 11 million impressions nationwide
• Another six million impressions estimated for out-of-home ads placed on college campuses across Michigan.
“We’re boldly telling the continuing great Michigan story that all risk-takers, gritty workers and trailblazers have a place in Michigan that they can be proud to call home – and more of those people and native Michiganders are paying attention,” Messer concluded.
